LOCATION:

New York, NY

QUALIFICATIONS:

• BS/BA degree with 10-15 years of related work experience
• Passion for luxury brands and our social mission a must
• Experience in DTC online strategy with a high-growth, luxury brand
• Experience with Shopify and managing front end developers
• Experience managing digital ad spend and digital agencies
• Experience with lifecycle marketing and customer retention
• Excellent written & oral communication skills; command for “brand voice” and brand positioning
• Extremely detail oriented; ability to multi-task & meet shifting deadlines
• Demonstrated ownership and problem-solving skills
• Positive, can-do attitude and willingness to roll up your sleeves & take on any task to keep our wheels moving—that’s what we all do, and what makes startups amazing

RESPONSIBILITIES:

• Oversee strategy for lifecycle marketing, customer retention, and paid acquisition with a lens to both brand and data-driven results
• Deploying performance marketing resources, internal and external, to manage and execute digital marketing budget while maintaining target ROAS (channels include but are not limited to Facebook, Instagram, Google, Pinterest, affiliate)
• Optimizing marketing channel mix to maximize ROAS and new customer acquisition
• Contribute to catalog strategy and coordinate catalog marketing with digital experience
• Drive online KPIs and manage analytics
• Oversee continuous UX optimization
• Own web experience, including website merchandising, product maintenance, and brand storytelling
• Oversee content marketing team to drive brand engagement