Work with Us
Work with Us
We are currently seeking a dynamic, personable, and hard working individual to join our team as
Interested applicants should send their cover letter, CV, and writing sample (if required in job description) to careers@stfrank.com
DIRECTOR OF MARKETING
LOCATION:
New York, NY
QUALIFICATIONS:
- BS/BA degree with 10-15 years of related work experience
- Passion for luxury brands and our social mission a must
- Experience in DTC online strategy with a high-growth, luxury brand
- Experience with Shopify and managing front end developers
- Experience managing digital ad spend and digital agencies
- Experience with lifecycle marketing and customer retention
- Excellent written & oral communication skills; command for “brand voice” and brand positioning
- Extremely detail oriented; ability to multi-task & meet shifting deadlines
- Demonstrated ownership and problem-solving skills
- Positive, can-do attitude and willingness to roll up your sleeves & take on any task to keep our wheels moving—that’s what we all do, and what makes startups amazing
RESPONSIBILITIES:
- Oversee strategy for lifecycle marketing, customer retention, and paid acquisition with a lens to both brand and data-driven results
- Deploying performance marketing resources, internal and external, to manage and execute digital marketing budget while maintaining target ROAS (channels include but are not limited to Facebook, Instagram, Google, Pinterest, affiliate)
- Optimizing marketing channel mix to maximize ROAS and new customer acquisition
- Contribute to catalog strategy and coordinate catalog marketing with digital experience
- Drive online KPIs and manage analytics
- Oversee continuous UX optimization
- Own web experience, including website merchandising, product maintenance, and brand storytelling
- Oversee content marketing team to drive brand engagement